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How to Attract Millennials as B2B Customers

Millennials, also known as Generation Y, are typically defined as the demographic cohort following Generation X and preceding Generation Z. While there is some variation in the exact birth years that define millennials, they are generally considered to be born roughly between the early 1980s and the mid-to-late 1990s.   According to Pew Research, 1996… Continue reading How to Attract Millennials as B2B Customers

E-commerce SEO: A Practical Guide for Business Growth

Increasing visits to e-commerce stores is of prime importance. But how can we attract more visitors without relying heavily on advertising? The answer lies in emphasizing e-commerce SEO. E-commerce search engine optimization (SEO) involves fine-tuning your website to align with search engine best practices and updating your content to reflect the needs of your customers… Continue reading E-commerce SEO: A Practical Guide for Business Growth