What Makes Content Helpful? [ 5 Steps to Build Your Formula]

What Makes Content Helpful? [ 5 Steps to Build Your Formula] Helpful content is about a practical [simpe] solution the reader has never heard about. It’s not just about providing useful information; it’s about understanding that the reader genuinely cares about the topic and is actively seeking a reasonable solution to their struggles. Your goal […]
Why Marketing Often Fails [How to avoid it]

Why Marketing Often Fails [How to avoid it] Let’s not beat around the bush: marketing is seriously undervalued in many companies. According to a 2023 Gartner survey, while 75% of CEOs acknowledge marketing’s role in driving growth, only 44% of companies allocate adequate resources to their marketing departments. We see this all too often. No […]
7 (AI) tools for an easier, more efficient and more fun 2025

7 (AI) tools for an easier, more efficient and more fun 2025 Not everything in life needs to be faster or better, but let’s admit—it’s great when a tool makes things a little smoother or more enjoyable. I’ve gathered 7 awesome tools and tips, shared by colleagues, friends, and social media. Hopefully, one of these […]