The best mobile apps are ones that match the market’s needs, and they are built with a clear purpose in mind.
The top 10 most popular mobile app categories in 2022 are:
1. Finance and banking
2. Entertainment and education
3. Health and fitness
4. Travel and navigation
5. Food and drink
6. Social media and communication
7. Photo and video editing tools
8. Shopping platforms for e-commerce transactions
9. Lifestyle management apps for personal organization, scheduling, reminders, etc…
10. Weather apps for forecasting the forecast!
Mobile App Market
The mobile app market is growing at a rapid pace. The global app economy is expected to reach $1.5 trillion by 2021, while the number of smartphone users worldwide will reach 2 billion by 2019.
The app category can be defined by the purpose and functionality of an app. The mobile application categories are classified into two main types: games and non-games.
Mobile gaming comprises one of the largest segments of the mobile app market, accounting for 26 percent of all downloads in 2017. Games are expected to account for over 30% of all app downloads in 2022 and generate revenue from in-app purchases (IAPs) and advertising within games.
Social networking apps represent another large part of the mobile application market, generating $37 billion in revenue in 2017 across Android and iOS platforms combined. These apps offer a variety of features including messaging, photo sharing, video call support and more. Social networking apps are expected to generate $45 billion in revenue by 2022 as social media continues to grow globally with more than 2 billion users worldwide according to Statista forecasts
Finance and banking mobile application
Mobile banking is a subset of mobile commerce (m-commerce) services. It enables customers to perform banking tasks on their mobile devices, including account balances, transfers, and payments.
Mobile banking services are an extension of traditional online banking services. Customers use their smartphones to check and monitor their bank accounts and make payments using their mobile devices.
The most common mobile banking features include:
Mini statements and checking of account history: Users can view their current balances and transaction history for various accounts, including savings accounts, credit cards, and mortgages. The app can also display mini statements for the user’s other financial institutions such as investments or retirement plans.
Alerts on account activity or passing of set thresholds: Mobile apps can send alerts when certain transactions occur, such as when large deposits are made into your account or if you’ve reached a spending limit on your credit card. They can also be configured to provide alerts when there is a change in interest rates for savings accounts or if there are any changes in interest rates for loans or lines of credit.
Monitoring of term deposits: Mobile apps allow users to track the status of their term deposits (CDs), such as when they mature or gain interest rates that are higher than those offered by regular.
Why mobile banking is so successful?
Suppose you have to make a payment in a foreign country and don’t have any cash available. You can do this through your mobile application, provided by your bank or other financial institution. With the help of a mobile app, you can pay bills, send money to friends and family members, check your balance, and track recent transactions. Mobile banking also allows you to manage your finances more efficiently by providing easy access to checking transactions and account balances without having to visit the branch or ATM.
Mobile banking categories
There are two categories of mobile banking: mobile payments and mobile commerce (M-commerce). Mobile payments involve sending money from one person’s account to another person’s account using their smartphone or tablet device (e.g., using PayPal). M-commerce involves using smartphones or tablets for e-commerce transactions such as buying products online or making reservations at restaurants and hotels (e.g., Amazon).
The rise of m-commerce has resulted in an increase in demand for secure payment systems that allow users to complete purchases over their smartphones.
Mobile banking is one of the fastest growing areas of finance and banking industry. Mobile apps are used by millions of people around the globe to manage their money and make payments.
Entertainment and Education Mobile App
Mobile entertainment and education applications are one of the fastest growing markets in the world.
The mobile application market has seen a massive growth in recent years. The number of mobile apps available in the app store has increased by over 50% since 2016. While mobile app development is still a booming business, there is a need for more quality apps that are compatible with all devices, including smartphones, tablets and smart watches.
Mobile entertainment apps have become increasingly popular among users worldwide as they offer instant access to games, music and videos from anywhere at any time. Mobile entertainment services include video streaming services like Netflix, Hulu and Amazon Prime Video which allow users to watch movies and TV shows on their smartphone or tablet.
Mobile education apps help users learn new skills through fun games that encourage learning by doing rather than just reading about something or listening to a lecture. This approach helps students retain information better than traditional teaching methods such as lectures or textbooks because it engages them more actively than passive learning does.
Mobile education is a new concept. The reason behind its popularity is the growing number of people who are opting for online education. They are looking for ways to improve their knowledge, reduce the cost of higher education and also increase their chances of getting a job with good pay and benefits.
Mobile entertainment services are also becoming popular among people who do not have enough time to go out or travel, but they want to enjoy some entertainment on their mobile devices. Mobile entertainment apps include games, music streaming services and comic books among other things.
Mobile application for education or entertainment categories:
Mobile education can be divided into two main categories: mobile learning and mobile gaming. Mobile learning includes all kinds of educational applications that you can find in the App Store or Google Play Store such as flashcards, typing lessons, language training programs and so on.
Mobile gaming includes games such as puzzles and strategy games that can be played on your mobile device whenever you have some free time between other activities such as school or work.
Health and Fitness Mobile App
Mobile health and fitness have been making waves across the world. The mobile health and fitness industry is growing and is expected to reach $1 billion by 2020. The main reason for this is that people are moving towards a mobile-first lifestyle.
What are the services of mobile health and fitness?
Mobile fitness services: Mobile apps for fitness have been built for almost all popular wearable devices like Fitbit, Apple Watch, Google Fit etc., which allow users to track their daily activities like steps taken, calories consumed, heart rate etc. These apps also allow users to set goals and compete with other users in order to stay motivated and achieve their goals faster.
Mobile health and fitness has become a major part of our lives. The fitness industry is growing, and the demand for mobile fitness apps is increasing day by day. The number of people using mobile apps to track their calories, weight, and blood pressure is increasing drastically.
The following are some of the reasons why you should invest in developing a mobile application for your business:
1) Increasing Customer Loyalty
2) Improved Customer Retention
3) Better Brand Recognition
4) Increased Sales Conversion Rates
Mobile Fitness Services
Mobile fitness apps are a category of mobile application that allow users to track their fitness activities on their mobile device. These apps can also provide other features such as nutritional information, diet plans, health care tips and more.
Mobile fitness services include the following:
Fitness tracking. This is a type of mobile app that allows users to track their physical activity by recording their exercises and workouts with the help of GPS and other sensors in the device. Fitness tracking apps usually come with additional features like calorie counter, weight tracker, sleep monitor and more.
GPS tracking. This type of app uses GPS technology to locate your current location using satellite signals from multiple satellites orbiting Earth. The location data is used to provide accurate information about your position at any given time, which can be used for navigation purposes such as finding your car in a parking lot or getting directions to an unfamiliar place.
Heart rate monitor (HRM). This type of app uses an HRM sensor built inside the phone to measure heart rate during exercise sessions by detecting changes in blood flow through the carotid artery on either side of your neck using light reflected from your skin surface (photoplethysmography).
Travel and Navigation Mobile App
Food and Drink Mobile App
Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publish crowd-sourced reviews about businesses. It also operates Yelp Reservations, a table reservation service. It is headquartered in San Francisco, California.
OpenTable is an online restaurant-reservation service company founded by Sid Gorham, Eric Moe, and Chuck Templeton on 2 July 1998 and is based in San Francisco, California. The company’s mobile app allows users to find and book dinner reservations.
Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform. The company is based in Chicago, Illinois, and was founded in 2004. Grubhub Seamless went public in April 2014.
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