Empowering Brands to Lead.
About Wieldex Digital Experience Design
Wieldex is a 360° eCommerce agency. We leverage behavioral science and marketing to help ambitious businesses create a better future.
We achieve this by providing eCommerce and marketing services to small and medium-sized brands worldwide, conducting research in priority areas, and developing low-risk, bold strategies to innovate within their industries.
In the past, we have helped brands such as Kill Cliff, Nutrition Global Trading, EPAW, and numerous SMEs solve some of their core challenges through strategic thinking.
WHY?
To support Small and Medium Size Businesses.
HOW ?
Marketing, Consumer Behavior Analysis, 360 ECommerce services.
WHEN FOUNDED ?
2022
COMPETITIVE ADVANTAGE
Customer Experience First.
Wieldex was founded by Vivian Mitsiou, driven by the belief that SMEs deserve more than cookie-cutter solutions. With extensive experience across various industries, she identified the need for an agency that truly understands the unique challenges faced by smaller enterprises.
We established Wieldex to bridge that gap—an agency dedicated to empowering SMEs with strategies that foster growth, innovation, and leadership. Our journey began with a singular goal: to redefine how we support and serve small and medium-sized businesses.
At the heart of Wieldex is a talented team of creative strategists, designers, marketers, and innovators who are passionate about driving success for our clients. Each member brings a unique skill set, ensuring a comprehensive approach to every project.
Our mission is to revolutionize how digital agencies serve SMEs. We reject one-size-fits-all solutions in favor of bold, tailored strategies that deliver tangible results. Every project we undertake is grounded in data, fueled by creativity, and executed with the precision that SMEs deserve.
Why Focus on Customer Experience ?
Nearly 90% of customers believe that the experience is just as important as the products and services themselves. In a world where attention spans last only 8 seconds, we’re challenged to go beyond simply building an eCommerce store or running remarketing ads. It’s about creating powerful, personalized solutions that deliver results no competitor can match. At Wieldex, we don’t just focus on what your business wants to achieve—we align your goals with deep insights into consumer behavior to craft a truly unique experience for your audience. Our mission is to harness the power of marketing to build the next generation of iconic brands.
What we do
Wieldex was founded to address a critical gap between customer experience and marketing. While academic research and industry definitions emphasize the power of customer experience, many SMEs still replicate outdated strategies without truly understanding their impact. We exist to challenge this status quo and redefine how businesses connect with their customers. Want to see how we make this transformation happen? Explore our services.
In memory of Bruno.
Our Values
At Wieldex, we are driven by a set of core values that guide everything we do. We believe that the key to creating meaningful customer experiences lies in staying true to these principles. Our values shape our work, our relationships with clients, and the environment we cultivate within our team. These values are rooted in our commitment to driving change and delivering impactful results.
Experience First
We put experience at the heart of everything we do.
We recognize that great customer experiences are the foundation of any lasting business relationship. Experience is not just a touchpoint—it’s the entire journey, from the first interaction to long-term loyalty. For us, it’s essential to listen, understand, and adapt to the unique needs of each customer. The customer’s experience must come first, driving decisions, strategies, and actions. We aim to create experiences that not only satisfy but inspire.
Human-Centricity
We design with people in mind.
At the core of our work lies empathy and a deep respect for the people we serve. We understand that businesses are built on human connections, and we place people—both customers and team members—at the center of every solution. We are committed to making choices that reflect the needs, desires, and emotions of real people. By putting humanity at the heart of everything, we create solutions that resonate and forge long-term, authentic connections.
Simplicity
We believe in making things simple, not simplistic.
In a world full of complexity, simplicity is a powerful tool. We strive to cut through the noise and deliver clear, intuitive, and effective solutions. We focus on what matters most, removing unnecessary barriers and complexity to make the process as seamless as possible. A simple, well-executed idea is often the most impactful. Our goal is always to simplify the customer experience while maintaining a high level of quality and effectiveness.
Innovation
We are constantly exploring new ideas, testing new technologies, and reimagining the future of customer experience and marketing. In a fast-paced world, innovation is key to staying ahead. We encourage creativity and embrace change, always seeking to improve and drive progress in everything we do.
Respect
We respect the individuals, the work, and the journey.
Respect is fundamental to our culture and our approach. We value the perspectives and contributions of everyone—our clients, our team, and our partners. We believe in treating every interaction with care, ensuring that every person feels heard, understood, and valued. We respect the uniqueness of each business and approach every challenge with humility, knowing that every journey is different and requires a thoughtful, personalized approach.
